“We’ve seen the COVID crisis rapidly re-shape both the “what” and the “how” of companies’ digital transformation agendas.”  Before we begin, let me elaborate on the concept of digital transformation. As per Wikipedia “Digital transformation (DX) is the adoption of digital technology by a company. Common goals for its implementation are to improve efficiency, value or innovation.” In other words, to accept digital transformation, a company needs to upgrade from its traditional and non-digital business processes and services into creating new ones. This helps you to meet the evolving market and customer expectations. Thus completely altering the way businesses are managed and operated. It is no longer a choice, but a necessity. It is a continual adaption to ever-changing technology.

According to MIT Sloan Management Review, there are three key areas of digital transformation for enterprises:

1. Customer Experience — working to understand customers in more detail, using technology to fuel customer growth, and creating more customer touchpoints
2. Operational Processes — improving internal processes by leveraging digitization and automation, enabling employees with digital tools, and collecting data to monitor performance and make more strategic business decisions
3. Business Models — transforming the business by augmenting physical offerings with digital tools and services, introducing digital products, and using technology to provide global shared services

But this is not just it, businesses increasingly demand more agile hybrid IT services and agile networking capability, and getting the user experience right is an important part of business transformation. This goes beyond just the usability of applications for employees or external customers and includes the experience of working with the IT team and tools. Moreover, digitalization is not just about your clients, it’s about your employees too. Digital transformation provides a valuable opportunity for core business functions, such as finance and HR, to dump the manual processes and automate key areas, enabling employees to focus entirely on client satisfaction. To sum it up, having the right technology that works together can streamline workflow and improve your enterprise’s productivity. Automating your manual tasks and integrating data throughout the organization, empowers team members to work more efficiently. There are many reasons to move towards digitalization. However, it’s clearly understandable that their main goal why they need digitalization is because of the employee contentment and services for the customers. So, to ensure that your business succeeds, and customers will continuously patronize their deals and offers, an innovative way and brilliant ideas as they adapt to the new changes in this digital era are highly needed. Therefore, as a business owner, it is important to go with the flow in the market to sustain your position in the industry and to grow with it.